Opportunities to share your expertise and insights are more abundant and varied than ever before. From traditional television interviews to appearances on independent podcasts and even the prospect of launching your own media platform, professionals across industries find themselves in the spotlight, tasked with conveying their messages to diverse audiences.
This shift reflects a broader democratization of media, where the barriers to entry for content creators are lower, and the channels through which information and opinions are disseminated are more numerous and accessible.
Whether you're discussing your company or providing expert analysis, these tips will ensure you deliver your message effectively and connect with your audience.
Understanding the Environment
On TV, Be Prepared for Anything
Television is an unpredictable medium. Segments can be extended or cut short without notice, and discussions may veer off into unexpected territories. Flexibility is your greatest asset. Embrace the fluid nature of live TV by preparing to adapt on the fly. This mindset will keep you composed, even when surprises arise. Your interview might even be stoped because of a breaaking news event. So learn how to keep calm, use your time efficiently.
Key Questions to Ask Beforehand
Gain clarity on your role by inquiring about the segment's focus, duration, and format. Knowing whether you'll be speaking alone or as part of a panel helps tailor your preparation. These details shape how you'll present your insights and interact with others on the show.
For new medias and depending the person, you can also ask for the questions that are going to be asked to you. That could help you prepare better of course. Not everyone will accept, but some will, so why not ask?
Check Out What Was Done
You want to know how you're going to be treated? Take a look at previous similar interviews, the type of question you can easily detect if the interviewed is surprised or not. Get to know the type of questions asked, the communication style of your host too.
Crafting Your Message
Prepare your message AHEAD of the interview
You're not here to play and improvise. Be ready and prepare carefully the points that you want to convey. Write them down if that helps, keep in mind always the message you want to give the audience, and also I'd advice to write down somewhere your own "no-gos". What you should absolutely not do. Don't play the superhero of confidence - come prepared.
Focus on Core Points
Simplicity is powerful. Narrow down your message to a handful of key points, whether they're impactful statistics, insightful opinions, or calls to action. A clear, concise message acts as your anchor, making it easier to steer the conversation back on track or integrate your points into evolving discussions.
Engage in Dialogue
Remember, a TV interview is a conversation, not a lecture. Resist the urge to unload all your points in one lengthy response. Engaging in a genuine exchange with the host creates more engaging content and clarifies your message for the audience.
Avoid Jargon
Industry-specific terminology may alienate viewers. Your goal is to connect with the audience, not to impress them with complex language. Speak plainly and focus on making your message accessible and relatable. I always say, try to imagine that you're talking to your grandma, be clear and simple.
How You Dress
Come comfortable and representative of the image you want to convey. Don't wear something that makes you feel uncomfortable, too tiny, too large. Coziness is key to be comfortable to talk, to move. We're talking here about your public image, and want it or not you'll be judged on how you look: hairs, jewelry, moustache, teeth, boobs, type of clothes, colors, intensity of make up etc etc. Yes, we don't care what people say, but make sure your image serves your message. That's it.
Enhancing Your Presence
Practice Active Listening
Active listening is crucial during interviews. It demonstrates respect for the interviewer and allows you to respond thoughtfully to questions and comments. This approach fosters a more engaging and dynamic conversation.
Use Storytelling
If you're able to, use the art of telling stories. There is nothing better than telling a story to convey a powerful message. Generally, your audience will remember your story and its conclusion more than a marketing or smart phrase
Master Non-Verbal Communication
Your body language speaks volumes. Maintain eye contact, use gestures for emphasis, and project confidence through your posture. These non-verbal cues enhance your message and engage viewers.
Prepare for Common Questions
Anticipate and practice responses to likely questions. This preparation ensures you can deliver your points smoothly and confidently, even under pressure.
Handling Unexpected Questions
When faced with unexpected questions, stay calm and pivot gracefully. Use bridging techniques to steer the conversation back to your key messages without appearing evasive. Example:
Interviewer: "With the recent concerns about environmental impact, how does your company navigate the challenges?" You: "Environmental responsibility is crucial, and it aligns with our mission. Our new product actually reduces waste by 30%, directly addressing these concerns. It's how we're part of the solution."
The bridging technique is used here in a subtle and effective manner to shift the focus from a potentially challenging question about environmental impact to a specific positive aspect of the company's efforts and product features. Here's how the bridging technique is applied:
1. Acknowledgment: "Environmental responsibility is crucial"
2. Alignment: "and it aligns with our mission".
3. Pivoting: to the new product that reduces waste by 30%. This pivot is the core of the bridging technique, where the speaker transitions from the general concern to a specific example that illustrates the company's commitment to addressing the issue.
4. Solution-Focused: By concluding with "It's how we're part of the solution," the speaker effectively redirects the conversation from the problem (environmental concerns) to the solution (the company's product).
Don't Be Sorry
I've see a lot of people saying "sorry" on TV, because they did not pronounce well a word, or got confused... don't do that. Don't be sorry. You're natural, spontaneous, that makes you more "human" and therefore relatable. Worst case, if it's not live, you can retap the sentence.
Conclusion
Mastering filmed interviews requires preparation, adaptability, and communication skills. By focusing on clear, concise messaging and engaging in genuine dialogue, you can effectively convey your insights and connect with your audience.
Remember, your goal is to inform, persuade, and entertain. With these tips, you'll be well-equipped to handle the spotlight and leave a lasting impression on viewers !
Incorporating these strategies into your media training will enhance your performance and elevate your overall public speaking skills. At OC Strategic Advisory, we help you prepare to important public appearances, we prepare the message and train you to be perfect on D-Day.
Do not hesitate to contact us if you need help.
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