Here are some remarks I hear about intelligence, and my answers:
🚫"We're too small to need intelligence."
✅ Size doesn’t matter. Every business operates in a competitive landscape filled with risks and opportunities.
🚫"It's too expensive."
✅ Can you afford NOT to have it? The cost of being uninformed > the investment in intelligence. Think risk mitigation, not expense.
🚫"We've managed fine without it."
✅ Everything's ok until it's not anymore. Managing 'fine' won't cut it. You need to anticipate shifts, not just react to them. Don't say I did not tell you.
🚫"It's too complex."
✅ It’snot. It is as complex as you make it. The right partner provide clear, concise, and actionable intelligence. Our goal is to make your life easier and your decision making clearer.
🚫"Intelligence is too cloak-and-dagger for us."
✅ Intelligence isn’t just for national security. It's about gaining actionable insights to make informed decisions.
💥 Bonus: what the cat in the picture says.
Sorry, I don't have any smart answer to that 😅
Think of intelligence as the GPS for your business strategy and development
Without it, you might reach your destination eventually, but think of the time, resources, and opportunities lost along the way.
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